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Welcome to Reset

Join us in our mission to have our award-winning Aussie innovation in the hands of all body shavers! It was about time for a 'reset'!

launching soon...

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Our Story

We all know that the best inventions happen by accident!

When Susie Parry, our Founder, forgot her razor one holiday, she improvised by holding a spare cartridge along her finger and discovered how much easier it was to shave like this. With a background in Occupational Therapy, she could immediately see the ergonomic advantages of shaving with the blade parallel to her fingers.

Why have we been using an upside-down face shaver for body shaving since the early 1900s, when it was aggressively marketed to women?

It's time for a reset!

Aunt and Nephew Duo

Working with her nephew Ben Sterrett an Industrial Designer, they set about to design, patent and manufacture the world’s first body shaver- the Reset Razor.

Our sustainable functional design and innovation hasn't stopped there, our rinse free Roll on Shave Gel soon followed.

Awards, Mentions & Reveiws

Good Design Awards 2024

We have been awarded Excellence in Design and Innovation at the Good Design Awards 2024. Read what our jury has to say about us!

Clean + Conscious Awards 2024

We have been awarded the Editors' Choice and Gold Award at the Clean + Conscious Awards 2024. Read what our expert panel has to say about us!

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