We all know that the best inventions happen by accident!
When Susie Parry, our Founder, forgot her razor one holiday, she improvised by holding a spare cartridge along her finger and discovered how much easier it was to shave like this. With a background in Occupational Therapy, she could immediately see the ergonomic advantages of shaving with the blade parallel to her fingers.
Why have we been using an upside-down face shaver for body shaving since the early 1900s, when it was aggressively marketed to women?
It's time for a reset!
Working with her nephew Ben Sterrett an Industrial Designer, they set about to design, patent and manufacture the world’s first body shaver- the Reset Razor.
Our sustainable functional design and innovation hasn't stopped there, our rinse free Roll on Shave Gel soon followed.